21 Strat

    You only have one chance to make a first impression. Let 21Strat hit the mark.

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Our Services

Writers by trade, wonks by choice: We’re that rare breed of PR firm that is all too comfortable at the noisy intersection of public perception, policy and politics. We communicate the complex. We move opinions of decision-makers and influencers. We drive stakeholders to action. And we do it for some of the most significant brands in the water, land use, local government, natural resource, utility and non-profit worlds.

The Tools

Full-service is out. Focused-service is in. We offer a defined set of disciplines to service your unique challenges and opportunities. In short, we do a few things really, really well.

Public Relations – Media Relations – Political Strategy – Entitlement Communications and Outreach – Water Policy and Conservation PR – Governmental Relations – Collateral Development – Crisis Communications – Issues Management – Persuasive Writing

[Note: Writing is a lost art. We pride ourselves on having a passion and talent for writing at every level of our firm. It’s the glue that binds our strategic value to your organization.]

Michael Suydam

Clients hire 21Strat because we can quickly see their vision – or help them define it – and execute efficiently, strategically and effectively. Our stakeholders listen to us because we build trust. 21Strat revolves around these these ideals and it’s working very well.

Team Member

Michael Suydam


21Strat also partners with the most creative web and graphic art design firms, the most impactful research firms, printing companies and community relations specialists that help us maximize the return on our client’s investments.

The Work

Community Associations Institute - California Legislative Action Committee

21Strat is proud to manage CAI-CLAC's communications needs as they serve their 13 million California residents in over 50,000 community associations. Our support helps elevate their activities by promoting their successes in frequent news stories and their newsletter. 21Strat also contributes to CAI-CLAC's legislative efforts, engaging their members in grass-roots campaigns to support or defeat bills that impact community associations.

Orange County United Way

21Strat is honored to manage the public relations for Orange County’s leading human service organization. After working with the organization to develop United Way’s 10-year community-wide action plan – FACE 2024 – we now support the organization’s brand, marketing and fundraising efforts through strategic and timely placement of news stories, op-eds and other impactful communications efforts. We also assist with their local advocacy to track ongoing issues impacting local communities.

Orange County Transportation Authority

The Orange County Transportation Authority chose 21Strat to handle its public outreach and communications for a major new freeway interchange project in south Orange County. Our relationships with local city officials and experience running public engagement campaigns means OCTA and the California Department of Transportation will have the public's buy-in for a new project to improve the flow of traffic in the area.

LT Platinum

21Strat led the community and governmental relations efforts for the most significant urban development in Orange County’s history. LT Platinum, proposed by LT Global, subsidiary to Beijing-based LT Commercial Real Estate, Inc., will include the county’s tallest residential tower and an extraordinary mix of retail and residential opportunities in Anaheim’s Platinum Triangle.

Business Roundtable

21Strat was contracted in 2016 to lead the Business Roundtable's California efforts in their national campaign to advocate for the Trans-Pacific Partnership. The Business Roundtable relied on 21Strat's extensive issue advocacy expertise to communicate with key members of congress in the state about the international trade deal. While the resulting Presidential election put a hold on the trade deal, 21Strat was successful in confirming the support of these key congress members for the TPP.

Association of California Cities - Orange County

21Strat helped launch what has become California’s most significant local government advocacy organization. After helping craft ACC-OC’s initial brand and marketing platform, we helped manage the organization’s media relations and regulatory and governmental affairs efforts as a true extension of the organization’s staff.


Our Clients

21Strat represent a diverse array of private companies and foundations, political organizations and campaigns, governmental agencies and non-profit organizations throughout the United States and Canada. While diverse, a common thread among all 21Strat clients is a drive for the highest level of excellence along with strategic, results-oriented thinking.

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